Jen Halpern

Jen Halpern is the kind of person who seems to measure success not by the number of deals closed, but by whether the people she coaches started trusting themselves somewhere along the way. "She is a kind, considerate, no bs person that sees the best in people often before they do themselves, influenced by her mother, grandfather and other role models in her life the question that came to mind was: is this DNA or nurture? Either way she's a natural." Charles J de Guara

Steady, confident, and genuinely dependable, Jen carries a quiet authority that does not come from volume or pressure. It comes from listening. From asking the kind of questions that make a sales leader stop and rethink not just their strategy, but themselves. One VP of business development who worked with her said Jen has a unique way of asking the right questions that force you to reflect deeply, giving you a fresh perspective on challenges. That is not someone describing a consultant. That is someone describing a person who changed the way they think.

She spent twenty-two years in software sales and sales leadership across technology and manufacturing before founding Soft Sell Coaching, building a business around a conviction most people in sales talk around but rarely address head-on: trust. Not trust as a buzzword, but as the structural foundation of a team that performs. Her proprietary T.R.U.S.T. coaching system is built on a simple premise she puts bluntly: when your sales team trusts their leader, when they believe you really have their back, they perform better.

What sets Jen apart is that she practices what she teaches. She works with a coach herself, and she is open about the fact that there was a time when she was stuck, playing small, sitting in her own way with a fixed mindset that kept her from taking her business where she knew it could go. She does not hide that part of the story. She leads with it. There is a quote written on the whiteboard in her office, the first thing she sees every morning: the best work for me is to continue focusing on my self-awareness, which will give me the power to play and do whatever I want to do. She says it multiple times a day. Ask her how she feels about where she is headed and she will not give you a careful answer. She will tell you she is unstoppable.