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Turning adversity into a business. Jennifer Conroyd, Fluid Running.

Turning adversity into a business. Jennifer Conroyd, Fluid Running

A Unique Approach to Fitness

Jennifer’s Top Tips for Success

In a recent episode of the GTK show, host CJ Deguara welcomed entrepreneur and athlete Jennifer Conroyd to discuss how she turned adversity into a thriving business. Despite facing multiple challenges, Jennifer managed to overcome them and build Fluid Running, a company that has helped countless people reach their fitness goals.

Jennifer’s journey to entrepreneurship was anything but easy. In fact, it was marked by numerous challenges that would have caused many to give up. At a young age, Jennifer was diagnosed with a rare autoimmune disorder that forced her to abandon her athletic dreams. Despite this setback, Jennifer remained determined to stay active and soon discovered water running, a low-impact form of exercise that didn’t aggravate her condition.

However, Jennifer’s challenges didn’t end there. In 2013, she was diagnosed with breast cancer, a diagnosis that threatened to derail her life once again. But Jennifer refused to let cancer define her and instead used her experience to inspire others. It was during her cancer treatment that Jennifer realized there was a need for a water running program that could be done at home, and that’s how Fluid Running was born.

Fluid Running: A Unique Approach to Fitness

Fluid Running is a water running program that can be done in the comfort of your own home. The program is designed to mimic the intensity of land running but without the high-impact stress on joints. It’s a unique approach to fitness that has been embraced by athletes, fitness enthusiasts, and even those with injuries or chronic conditions.

Fluid Running provides a full-body workout that burns calories and improves cardiovascular health. The program includes instructional videos, audio cues, and real-time coaching to ensure that participants get the most out of their workout. It’s a convenient and effective way to stay active, whether you’re training for a marathon or just trying to stay healthy.

Entrepreneurship Lessons: Jennifer’s Top Tips for Success

Jennifer’s journey to entrepreneurship has taught her many valuable lessons that she shared with CJ Deguara during their interview. Here are some of her top tips for success:

  1. Don’t be afraid to pivot: Jennifer’s experience with breast cancer taught her the importance of being adaptable and willing to change course when necessary. She encourages other entrepreneurs to do the same and to be open to new opportunities.
  2. Build a supportive network: Jennifer credits her success to the people around her who have supported her every step of the way. She emphasizes the importance of surrounding yourself with positive and supportive people who believe in your vision.
  3. Embrace your story: Jennifer’s story is a testament to the power of perseverance and determination. She encourages others to embrace their own stories, no matter how challenging they may be, and to use their experiences to inspire others.


Jennifer Conroyd’s story is a powerful reminder of the resilience of the human spirit. Despite facing multiple challenges, she refused to give up and instead used her experiences to create something meaningful and impactful. Fluid Running is a testament to Jennifer’s determination and serves as an inspiration to anyone facing adversity.

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